Monday, January 4, 2016

BOOK TOUR: Giving Candy to Strangers by Stan Holden

Book Details:

Book Title Giving Candy to Strangers:  Tips for Creating Abundance through Heart-Centered Sales by Stan Holden
Category:  Adult non-fiction, 208 pages
Genre:  Business & Sales
Publisher:  Next Century Publishing
Release date:  November 2015
Available for review in:  Print, PDF
Will send books:  USA & Canada
Tour datesJan 4 to 29, 2016
Content Rating: G

Book Description for Giving Candy to Strangers:

Too many sales people are focused on the end result, the outcome—the close—and another notch on their gun! But, what if you approached “sales” from a heart-centered standpoint, with curiosity and playfulness, as though the world were your sandbox?

What if you created relationships for no other reason than to help others and make new friends? I know what you are saying, "How can it not be about results when it comes to business?"

The bottom line is important, but if you detach from this burden while you are creating relationships, you will find that the health of your bottomline will improve on its own!

Meet the author:

Stan Holden, owner of The LooneyBin Creative Studio, has created work for many Fortune 100 companies. As a protégé, he was first published in a national magazine during the 5th grade. A graduate of California University Long Beach, his screenplay, Rebel Without A Claus, has received a "recommend" by Disney and optioned for filming. He resides in Irvine, CA, with his wife, Reneé, and their two teenagers, Sara and William.

Connect with the author:    Website   Twitter   Facebook

1. How did you come up with the concept of the book?

As a professional artist most of my career, it occurred to me that there are not a lot of business books written by artists (and for good reason, many of us are flakey and not necessarily good at business)! I took a deep look at the successful design studio I ran for years and realized that one of the major reasons I succeeded was not because I was such a great designer... but because I was a connector, I was easy and fun to work with and I enjoyed helping my clients (and competition). I had written a few stories for Chicken Soup For The Soul and thought that a business book written with more sentiment and emotion (from the perspective of an artist) was needed. I also realized that as an artist I tend to do things outside of the box... why not apply and teach that to others as it applies to business and relationships in a practical way?

2. Where did you get the title and what does it mean?

Many of my advertising agency clients would come to me as a hired gun—so-to-speak—for conceptual writing and fresh ideas. Meaning, I would create catchy headlines, ideas and concepts for campaigns that their internal creative people would take and then expand on. I am fond of "double entendres" and playing with words, so I wanted a title that would make people think and then be attracted to. In this case, I took what is normally taken as a negative (Taking Candy From Strangers) and turned it around into a positive, Giving Candy To Strangers. Which is also the core philosophy of the book—turning things around and giving! As a side note to that, I designed the cover of the book before I ever wrote a word. Normally, you do not design your own cover much less do it before the book is written... but I like to do things differently.

3. How important is the heart to the marketing process?

Easy answer, it's the most important part and the beginning of everything! It is where all ideas and creation start. Whether it be choosing to do something creatively or creating a new relationship. Einstein said, "Imagination is more important than knowledge," even as a scientist he understood this. It all starts in the heart, including imagination, and then moves to your head. Apple computer understands this at a deep level. Their products fill a need at an emotional level before a practical level. I have had the pleasure of working on many projects for Apple and that philosophy permeates throughout the entire company... from accounting, to marketing. You have to move people to move business and that starts with the heart.



Win 1 of 10 print copies of Giving Candy to Strangers
(open to USA & Canada)

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